Aldridge Print Group Install Xerox Equipment to Enable Digital Division to Boost Profits.
Aldridge Print Group (APG) is a commercial print provider based in Surrey who have recently invested in two new Xerox printing machines to accommodate the firms ever growing digital department, providing unsurpassed black and white and colour documents to its clients. They have installed the Xerox Docucolor 5000AP and a Xerox 700 Digital Press which will serve APG's continuing print demand and provide the ability to run variable data, short run jobs as well as enable the business to test new markets, such as web services.
APG’s acquisition of Xerox digital equipment will support new print jobs that feed directly into the company’s profitability and diversify the company’s offering away from traditional printing. APG expects to see a 20% growth this year which comes from offering new and existing customers a more complete and rounded in-house service.
Robert Aldridge, director of Aldridge Print Group, said, “APG has always invested in the latest technology and thrives on innovation. In these tough economic times, we have chosen to invest in new areas of our business so that we can continue to thrive and remain competitive in the marketplace. For our digital equipment, we looked for a technology provider who could share our values and the company’s pre-existing knowledge of the digital sector led us to pick Xerox. This was obviously the right decision as our sales are up and we now have access to some of the newest technology on the market, which is supported by Xerox’s superior customer service.”
Peter Taylor, director, Production and Graphic Arts, Xerox UK said, "As we move towards the end of a tough year, it is great to see customers like Aldridge Print Group demonstrating how an investment in the right technology can facilitate superb results and further drive their business. Such tactics also help APG and others to be better prepared for recovery when the economy picks up again.”
For more information on the Xerox 700 Digital Colour Press and other Xerox Printers please call us on 0800 072 3747 or email info@firstchoiceltd.co.uk